license youradchoices Icon

License the YourAdChoices Icon

A prominent feature of the DAA YourAdChoices program is the call for entities engaged in interest-based advertising (IBA), also known as online behavioral advertising, to clearly inform consumers about data collection and use practices using an enhanced notice provided via the YourAdChoices Icon or link.

Entities participating in the program may use the YourAdChoices Icon and one of the approved wordings as an IBA ad marker to represent adherence to DAA’s Self-Regulatory Principles (“Self-Regulatory Principles”) and as a means for providing enhanced notice of IBA practices. Approved word phases that may accompany the icon include: Why did I get this ad?, Interest-Based Ads, YourAdChoices, or Ad Choices.

What Will Happen Next

After submitting this form, upon review and qualification, you will receive an agreement within 10 business days where you will self-certify that your business is adhering to the DAA Principles. Delivery and use of the creative guidelines as well as the icon and ad marker assets is contingent upon the execution of this license agreement as well as receipt of payment.

Fees

The certification and licensing fee for the YourAdChoices icon is $8,000 and is renewable annually.

Approved Providers

The Program has chosen Approved Providers of compliance services for companies who use the YourAdChoices Icon. These Approved Providers' Assurance Platforms have been endorsed and approved – but are not required to use – as a method for providing evidence of compliance. Currently, the following companies are Approved Providers of compliance services for the Self-Regulatory Principles:

Please visit Evidon (formerly Ghostery), and TrustArc (formerly TRUSTe) for more information about how these Approved Providers can help your company comply with the Principles in a simple and cost-effective manner.

DAA YourAdChoices Icon Registration

To begin the registration process, please provide the following information.

All fields are required.

Company Name  Cobos franco, inc.

Type of Company

Corporation x

Limited Liability Corporation

Partnership

Other

Industry Association Membership (Please check all that apply)

x  American Association of Advertising Agencies   

x  American Advertising Federation

x  Association of National Advertisers

x  Council of Better Business Bureaus

x  Data & Marketing Association

x  Interactive Advertising Bureau

x Network Advertising Initiative

x Other

Role in Interest Based Advertising (Please check all that apply)

x Advertiser

x Advertising Agency

x Web Publisher

x Ad Network/Platform/Exchange

x Internet Service Provider

x Toolbar/Browser Provider

x Other

Area(s) of DAA Participation Interest

YourAdChoices Icon ($8,000)

Business Contact Name Jorge H. Cobos F.

Business Contact Title SIERVOS

Business Contact Email Address jorgecobos_franco@hotmail.com

Business Contact Phone Number

Company Address Carrera 34 #43b-11 Apto 403 Barrio Caudal Norte “LA MORADA POSTRERA”

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